Congratulations to Death Wish Coffee Company!


It’s not every day that you can say you know someone who’s going to be seen in a Super Bowl ad. But for the past five months, that’s what we’ve been hoping (and voting) for. Small companies far and wide registered their businesses in the Small Business, Big Game competition from Intuit Quickbooks. These companies told their brand’s story and showed off their dedicated fan bases in hopes of winning a 30-second spot during the Big Game. Our friends at Death Wish Coffee Company went up against tens of thousands of small businesses, calling on their dedicated fans to cast their votes.


And on January 28th at 9:02 a.m., we found out THEY WON. Death Wish Coffee Company, the makers of the world’s strongest coffee, won a Super Bowl commercial. Needless to say, we freaked out a little.


What made it even better was the fact that the announcement was coupled with the commercial that would play during the Big Game:


The spot hits the nail on the head, closing with the line “Death Wish Coffee: fiercely caffeinated.” And what better way to get the point across that some Vikings who dream of Valhalla? (Trick question. There is none.)


For those of you who might not know this already, commercials during the Big Game are expensive. Like, $5 million expensive. And that doesn’t even include the cost of the commercial itself. But the cost has a reason. During the Super Bowl, an advertisement that runs during the game could be in front of an audience of over 114 million people. For a small business of 9 people, that kind of exposure could make their business explode overnight (literally).


So we again have to say congratulations to the Death Wish Coffee Company team and the fans that made their commercial happen! We can’t wait to see where this opportunity takes you.